The NBA has started has started to sell ‘Twitter handle’ licensed apparel on their official website, in what a Mashable article is saying a pro sports first.
The shirts not only have your favorite players number on the back of the shirt, but also their twitter handle. The league is saying that they are trying to keep up with the creativity in social media. The NBA used social media heavily during NBA All-Star Weekend.
This could be a huge marketing score for the NBA, who currently has 4.5 Million Twitter followers. It looks like there are 6 players currently listed under the “Has a Handle” line on NBA.com.
It’s free advertising for the player and the NBA. Whatever your thoughts on it, it’s a very interesting concept by the NBA marketers.