Newsflash: Women like going to sporting events to cheer on their teams. (Say what?!?).
While sports apparel companies may not have caught onto this yet (I still feel like I’m walking into Candyland rather than the women’s section at the ballpark stores), us ladies love to bang against the glass of the sin bin as much as our male counterparts.
StubHub is looking to capitalize on our demographic, and they’ve teamed up with ESPN’s Erin Andrews to make it happen.
Their collaboration has produced the promotion “Girls Night Out,” where women can enter to win VIP experiences for themselves and their gal pals at select NCAA football games. Games range from USC vs. Stanford to Alabama vs. LSU, and winners can bring either one or three guests depending on the particular event.
Much like their prior initiative “Moms Night Out,” StubHub is donating portions of all ticket sales to the GNO games to charity. The organization of choice this time around is TAPS, Tragedy Assistance Program for Survivors. It aids family members who have suffered the loss of a loved one in the military in the form of counseling and other resources.
“StubHub’s Girl’s Night Out program is a great way for women to show their team spirit this fall,” Erin Andrews said during the announcement. “I chose to work with StubHub on this because I know firsthand that many women are just as fanatical about going to games as men, and what better way to showcase that than being at a stadium with your friends and supporting such a great cause too.”
StubHub also released data from Wakefield Research citing that 35 percent of women would rather go to a sporting event with their girlfriends than stay at home and watch with their significant other.
I’m certainly among them, and I wish that the Girls Night Out program extended beyond college football. I’m sure there is bureaucracy and logistics involved, but I’d love to win a VIP experience to the New York Rangers when hockey season starts up again!