This afternoon, White Sox sales and marketing VP Brooks Boyer held a conference call with some White Sox bloggers. Boyer briefly addressed the announcement last week that the Sox were lowering season ticket prices. He said it was the first step toward many announcements this offseason.

The White Sox want to connect with fans, Boyer said. They created a great atmosphere, and the Sox want an even better atmosphere next season. He said the Sox want to reconnect with fans whose circumstances have changed over the past few seasons while also creating new fans by getting more kids to come to the games. » Continue reading “Conference Call with Brooks Boyer”