In an attempt to “revive” the franchise, Jacksonville rolled out a new logo today…. Drum roll please….

In my opinion, it’s absolutely terrible. Terrible.

However, on the bright side I never liked the Jaguars because I thought they had a great logo or amazing colors. Therefore, I guess at the end of the day my love for the Jaguars hasn’t changed much.

I think the idea behind it has good intentions. According to the press conference today at EverBank:

Khan envisions the logo as a “new symbol for a new generation” in Jaguars history.

 

Well you can’t really disagree with that statement. Especially after the 2012 season the Jaguars had. It’s time to clean up the franchise. I guess when doing so the logo is a great place to start. I was thinking the QB situation was more important… But hey it’s a long off season right?!


What do you think about the logo… Love it? Hate it? Either way you have to be excited about discounts on the old merchandise!