NBC To Broadcast Olympic Games Until 2020

NBC beat out Fox and ESPN for the exclusive broadcasting rights to the next four Olympic Games in a deal reportedly worth $4.38 Billion US. NBC’s bid cited greater depth of coverage than its competitors in addition to the higher bidding price.

NBC will have the rights to broadcast all Olympic games on television, as well as internet and mobile TV, which will lead to greater potential for viewership. With the increasing growth of mobileTV and internet streaming, hopefully NBC can create a unique experience for its audience.

NBC has had exclusive rights to both the Summer and Winter Games since 2002, and the International Olympic Committee (IOC) is content with the deal. This isn’t surprising since one of the few sources of income the IOC receives is from TV rights. When one broadcaster bids a rumored $2 billion more than its competitors, the decision is a no-brainer.

The only issue with NBC holding these rights is their use of tape-delay. Rather than broadcast events live, they would hold off until primetime and air a condensed version, much to the dismay of many who would rather wake up at 4:30 in the morning to watch the skeleton luge and know the results live than wait until 8 pm to catch the top 5 runs. NBC has quickly become one of the most technologically interactive broadcasters in the US. Hopefully they can transition that into a great and timely Olympic experience.

It is a rite of passage for bleary eyed sports fans to zombie their way through a work day after being up late watching table tennis or the ice dance free skate. Don’t take that away again, NBC.

2 thoughts on “NBC To Broadcast Olympic Games Until 2020

  1. Kat Velez says:

    I hated NBC’s TV coverage during the last Olympics, but I LOVE their online coverage. I’m going to expect more extensive coverage now that NBC is part of the Comcast family.

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