Hockey operations are back in full swing for the Dallas Stars as they prepare for the upcoming shortened hockey season which is projected to start Saturday January 19th, 2013. So that means a short amount of time for training camp and getting the feel for competitive physical hockey for the players. On the other hand, there is also a short amount of time for social media and marketing teams to create a campaign for the Stars to win back the fans.
So with the players and coaches busy, other members of the Stars organization have stepped out to media outlets in the area spreading the word and promoting Dallas Stars Hockey. This promotional team includes former players Marty Turco and Mike Modano, General Manager Joe Nieuwendyk, President/CEO of the Dallas Stars Jim Lites, and team owner Tom Gaglardi have been taking to the local radio shows, mostly KTCK 1310 The Ticket, to answer questions and promote the upcoming season. The Dallas Stars marketing team themselves have brought back the “Believe” slogan for this season. “Believe” was the slogan for the Stars last playoff run in 2008.
As the Stars are working to bring hockey relevance back, it is a great time for them to unleash as many promotions as they can. The Dallas Cowboys missed the playoffs, and got into a little twitter debacle with the Stars, the Dallas Mavericks are struggling and the Texas Rangers are still in offseason. A great open to the season could bring the fans back instantly and push the Stars a great deal in their post-lockout recovery.
This lockout hurt many fans as the emphasis was clearly money, the Dallas Stars are working hard to win back their fans and bring the team back to relevance in the DFW sports market.