No, you are not seeing things. This was a real headline that appeared on ESPN’s mobile site early this morning.
It seems the worldwide leader of sports has had enough of the Jeremy Lin puns and decided to use the extremely inappropriate headline above to accompany a New York Knicks article written by Ian Begley.
Say it with me now, “What the f***?”
ESPN took the headline down after it had been up for over a half an hour and has since issued an apology.
“Regarding a Feb. 18 headline on its mobile website, ESPN issued the following statement: “Last night, ESPN.com’s mobile website posted an offensive headline referencing Jeremy Lin at 2:30 a.m. ET. The headline was removed at 3:05 a.m. We are conducting a complete review of our cross-platform editorial procedures and are determining appropriate disciplinary action to ensure this does not happen again. We regret and apologize for this mistake.”
The story is that an intern was the culprit. Yeah, sure. But then how will ESPN explain this?
That’s ESPN’s Max Bretos speaking with Knicks legend Walt ‘Clyde’ Frazier on Wednesday. How on earth did this slip by without people noticing?
As silly – and annoying to some – as they are, let’s all just stick with the Lin puns for headlines. It will make life a lot easier and less controversial.