In case you had forgotten, the Cubs were horrible in 2012. In order to build some goodwill with the fans, the Cubs decided to lower ticket prices to Wrigley next season.
“The experience of coming to Wrigley is pretty special, it’s unique and hard to replicate,” said Theo Epstein, Cubs president of baseball operations. “I think that has something to do with the ticket prices. Do we want to give fans more value for the dollar? Do we want to make things easier for our fans’ families budgets going forward? Absolutely.”
On to some specifics:
Bleacher season ticket prices and individual game prices will decrease on average by 10 percent per ticket. The 2013 season marks the second straight year that bleacher tickets will experience a double-digit percentage price decrease. The top Marquee level bleacher individual ticket prices will be reduced from $78 to $69 (plus fees), and there are less than half as many Marquee games next year (six in 2013) than the just-completed season (13 in 2012).
The Cubs also said there will be seven fewer Marquee and Platinum level bleacher games in 2013, dropping from 22 in 2012 to 15 in 2013. There will be 66 Bronze/Silver/Gold bleacher games in 2013 instead of 59 in 2012.
For the second straight year, there will be no increase in the 2013 invoice for daily season ticket holders compared to 2012, and some will see a decrease.
All Terrace Reserved Outfield seating for both season ticket holders and the average individual game price will be reduced by an average of 5 percent. The Cubs also said all Upper Deck Reserved seating for both season ticket invoices and average individual game price will be reduced by an average of 10 percent.
It’s not huge, but it’s a nice gesture. Did the addition of the seats behind home plate make this an easier thing to do?